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Positioning of a new carrier in the corporate data line market.

by Ling Wai Chee, Sarah, Mak Wai Kwan, Max. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 83-86). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.viii / ACKNOWLEDGMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Liberalization Trend --- p.2 / Telecommunications Liberalization in Hong Kong --- p.3 / Liberalization of Customer Premises Equipment in the 1980s --- p.3 / Liberalization of Special Telecommunications Services --- p.4 / Liberalization of Local Fixed Telecommunications Market --- p.4 / Liberalization of International Telecommunications Market --- p.5 / Liberalization of Telecommunications between HK and PRC --- p.7 / Research Objectives --- p.7 / Chapter II. --- METHODOLOGY --- p.10 / Methodology Overview --- p.10 / In-Depth Interview --- p.10 / Survey --- p.12 / Data Analysis --- p.15 / Interpretation and Strategic Implications --- p.16 / Chapter III. --- THE HK TELECOMMUNICATIONS MARKET AND SERVICES --- p.17 / Market Overview --- p.17 / Telephone Services --- p.18 / Data Line Services --- p.18 / Value-added Services --- p.19 / Electronic Data Interchange --- p.19 / Video-On-Demand --- p.20 / Wireless Telecommunications Services --- p.21 / Mobile Phone Services --- p.22 / Paging Services --- p.23 / Mobile Data --- p.24 / International Services --- p.24 / Chapter IV. --- THE TELECOMMUNICATION MARKET PLAYERS --- p.27 / Local Carriers in Hong Kong --- p.27 / New T&T (Wharf Group) --- p.28 / New World Telephone (New World Group) --- p.30 / Hutchison Communication (Hutchison Group) --- p.31 / The Incumbent - Hongkong Telecom --- p.32 / Chapter V. --- FINDINGS - EXPLORATORY RESEARCH FACTORS FOR SELECTING A TELECOMMUNICATIONS CARRIER --- p.34 / Price --- p.34 / Geographic Coverage --- p.35 / Service Reliability --- p.36 / Maintenance Service --- p.37 / Sales and Pre-sales Service --- p.39 / Comprehensiveness of Service Offerings --- p.39 / Single Carrier --- p.40 / Telephone Service --- p.41 / Business Flexibility --- p.41 / Future Direction for Advanced Services --- p.42 / Chapter VI. --- FINDINGS - DESCRIPTIVE RESEARCH --- p.43 / Questionnaire Design --- p.43 / Questionnaire Responses --- p.44 / General Observation --- p.44 / Chapter VII. --- STRATEGIC IMPLICATIONS --- p.52 / Implications for Market Positioning --- p.52 / Positioning Alternatives --- p.52 / Positioning for Specific Factors --- p.53 / Positioning for Service Reliability --- p.54 / Positioning for Good Maintenance Service --- p.57 / Positioning for Good Sales and Pre-sales Service --- p.61 / Positioning for Comprehensive Geographic Coverage --- p.64 / Positioning for Comprehensive Service Offerings --- p.68 / Summary of Positioning for Specific Factors --- p.73 / Positioning for Specific Market Segments --- p.74 / Chapter VIII. --- LIMITATIONS --- p.76 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.83

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318317
Date January 1995
ContributorsLing, Wai Chee Sarah., Mak, Wai Kwan Max., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, ix, 86 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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