by Li Chee Kwong, Wong Chi Cheong Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 40-41). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Cordless Phone Market --- p.1 / The Answering Machine Market --- p.2 / The Cordless Phone with Digital Answering Machine Opportunity --- p.2 / National Semiconductor Corporation --- p.3 / Statement of Objectives --- p.4 / Literature Review --- p.5 / Chapter II. --- METHODOLOGY --- p.8 / Research Design and Data Collection --- p.8 / Limitations --- p.10 / Chapter III. --- FINDINGS --- p.11 / Market Potential --- p.11 / Customer Profile --- p.15 / Technology Trend and Semiconductor Opportunities --- p.16 / Compression Technology --- p.18 / High Integration --- p.18 / Low Voltage Operation --- p.19 / Non-Volatile Storage --- p.19 / Multi-Channel Capability --- p.19 / "Caller ID, Speaker Phone, Voice Recognition" --- p.20 / National Against the Competition --- p.21 / DSP Group --- p.21 / Texas Instruments --- p.22 / Zilog --- p.22 / Toshiba --- p.23 / National --- p.23 / Threats --- p.24 / Chapter IV. --- RECOMMENDATIONS AND MARKETING PLAN --- p.25 / Recommendations --- p.25 / Marketing Plan --- p.25 / Target Market --- p.25 / Marketing Objective --- p.25 / Value Proposition --- p.26 / Marketing Strategy --- p.26 / Product Strategy --- p.26 / Pricing Strategy --- p.28 / Distribution Strategy --- p.29 / Promotional Strategy --- p.30 / Financial Analysis --- p.31 / Risk and Exit Criteria --- p.33 / Conclusion --- p.34 / APPENDIX I: EXPERIENCE SURVEY --- p.35 / APPENDIX II: ROAD MAP --- p.36 / APPENDIX III: FINANCIAL ANALYSIS --- p.37 / BIBLIOGRAPHY --- p.40
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318316 |
| Date | January 1995 |
| Contributors | Li, Chee Kwong., Wong, Chi Cheong Raymond., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 41 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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