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How do we respond to & cope with (repeated) exposure to death in TV news? Desensitisation or Personalisation: An application of Terror Management Theory

Abstract This thesis addresses the issue of the effects of (repeated) exposure to death-related news content systematically and programmatically through a four-phase research project using a Terror Management Theory (TMT) framework. The central research questions that are posed include, ‘What are the effects for individuals of exposure to death in TV news?’; ‘When will individuals personalise death-related TV news as opposed to feel desensitised to it?’; and, ‘How do individuals cope with repeated exposure to death in TV news?’ The first three chapters provide an extensive literature review that integrates current research from the media effects and mass communication literature with that of experimental findings based on TMT. This leads to an overview of the research program. Then, a series of empirical chapters present findings from six experiments, using a mixed methods approach that incorporates both quantitative and qualitative data and analyses. Finally, in Chapter 9 trends within the quantitative and qualitative data across the studies are discussed along with the theoretical and broader implications of the findings. Overall, there are three primary aims of the research. (1.) To examine a) whether death in news media can prime personal mortality salience, thus eliciting death thought accessibility and cultural worldview fluid compensation defensive outcomes as theorised by TMT (increased nationalism, endorsement of affiliation needs and self-esteem bolstering), and b) whether it is only particular portrayals of death in news media that work this way (i.e., whether there are critical factors such as viewer-victim similarity or level of exposure, as identified in the media effects literature) that play a significant moderating role. (2.) To explore whether it is necessary for the outcomes of exposure to death in news media to be defensive or whether there are alternative and more pro-social outcomes related to the extent that the viewer elaborates cognitively on the content or views more rationally (as implicated in Cozzolino, Staples, Meyers, & Sambceti, 2004). This could be as a function of individual differences (e.g., in cognitive thinking style) or as a function of the situational or contextual factors that prompt one to consider death-related news content more personally (emotionally) versus rationally. (3.) To ask about the “repeated” nature of death primes in news media, given that news media is unique in its daily emphasis on death-related content. Towards this aim we seek to answer the following: Does repeated exposure lead to accentuation of the defensive fluid compensation effects or does it lead to diminished effects because of desensitisation and depersonalisation? This third aim is potentially the most complex and is an under-researched area with important real-world implications. Specifically, Study 1 addresses reactions to death in TV news using a written stimulus task for a range of dependent variables– namely, death thought accessibility, cultural worldview endorsement, and cultural worldview defence. Examining the same dependent variables, Studies 2 and 3 explore the effects of actual TV news footage of a bus crash with multiple fatalities and the role of viewer-victim similarity. Study 4 examines what happens when explicit instructions to imagine your own death are given while watching the same TV news footage. Next, Study 5 examines whether more pro-social effects rather than the typical TMT defensive reactions are possible when a method by Cozzolino et al. (2004) that involves deeper death reflection and the role of cognitive elaboration are explored. Finally, Study 6 addresses the question of repeated exposure to death in TV news, with a focus on whether prior death exposure leads to attenuation or heightening of typical TMT defensive outcomes. Together, results from the six studies indicate that exposure to death-related TV news does not lead inevitably to defensive reactions. While there is strong evidence that death in TV news increases death thought accessibility (especially compared to a non-death TV news control), critically, whether personal mortality salience (as evidenced by self and other death thoughts) is resultant is more variable. Qualitative data shows that people have a range of defensive strategies and resources available to them and that we are honed at detecting personal relevance. Rather than viewing desensitisation as a negative by-product of TV news consumption it seems that the self-protective features of desensitisation are note-worthy. Detachment or neutrality seems to help individuals cope with the barrage of death-related images and sound bytes broadcast via TV news. Conversely, a sensitivity to detect personal relevance helps serve an important surveillance function also geared towards self-protection and meaning making. When there is maximal similarity with the victims of TV news stories portraying death, we can expect viewers to perceive high personal relevance, to personalise news content and to process the content more emotionally, as opposed to feeling desensitised. Although the buffering role of high rational thinking was weak overall, contrary to TMT-based predictions higher rational thinkers were found to be more prone to cultural worldview defence in a number of instances. The theoretical implications for TMT, social identity-based theories, Cozzolino et al.s (2004) work, and relevant media effects literature are discussed. The primary implication for TMT is evidence that death-related TV news footage has the capacity to make personal mortality salient and that higher death thought accessibility often can be evoked by death-related TV news. However, when subsequent measurement of cultural worldview defence is undertaken after a three-minute delay, higher death thought accessibility does not necessarily lead to consistent evidence of defensive fluid compensation effects. These two dependent variables have not been measured together in the literature to date, so these findings provide a significant theoretical distinction for TMT. While death in TV news more likely promotes procreation or family-related defensiveness than national bias, a range of factors (such as detecting self-relevance, viewer-victim similarity, and one’s ability to adopt a rational thinking style) moderate effects in various situations. In particular, factors such as contextual news features, rational thinking, shock value or spontaneous realisation of relevance, and reminders of one’s own family or of one’s own or others’ death are important.

Identiferoai:union.ndltd.org:ADTP/254093
CreatorsZoe Nielsen
Source SetsAustraliasian Digital Theses Program
Detected LanguageEnglish

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