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An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area

This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural influence among Japanese natives in the Dallas area did not result fin unfavorable attitude toward comparative advertising despite the fact that in Japan, the name of names in advertising is counter to basic Japanese culture and tradition.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663145
Date05 1900
CreatorsFukawa, Kazuhisa
ContributorsStarr, Douglas P., Starling, Jack
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Format61 leaves, Text
CoverageUnited States - Texas - Dallas County - Dallas
RightsPublic, Fukawa, Kazuhisa, Copyright, Copyright is held by the author, unless otherwise noted. All rights

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