Exploring the art of persuasion :an analysis of the appeal methods used in television advertising for children's food and beverage / Analysis of the appeal methods used in television advertising for children's food and beverage

Description

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Links & Downloads

1. http://umaclib3.umac.mo/record=b2569234

Tags

Advertising and children -- China

Television and children -- China

Advertising -- Food -- China

Advertising -- Beverages -- China

Additional Fields

Identifer	oai:union.ndltd.org:MACAU/oai:libdigital.umac.mo:b2569234
Date	January 2011
Creators	Ren, Zhi Jie
Publisher	University of Macau
Source Sets	University of Macau
Language	English
Detected Language	English
Type	UM_THESES