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Differences between portrayals of women in commercials targeted to women and portrayals of women in commercials targeted to men a content analysis /

Thesis (M.)--Kutztown University of Pennsylvania, 1995. / Source: Masters Abstracts International, Volume: 45-06, page: 2710. Abstract precedes thesis as [2] preliminary leaves. Typescript. Includes bibliographical references (leaves 94-97).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/37463063
Date January 1995
CreatorsHeim, Michele A.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceInstructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only.

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