This dissertation extends our understanding of how rivalries are formed, what their antecedents are, and how and why they influence consumer choices. Furthermore, the psychological processes underlying the rivalry effects and the moderating effects of temporal focus are uncovered.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc1707232 |
| Date | 08 1900 |
| Creators | Alvarado Karste, Juan Diego |
| Contributors | Kidwell, Blair, Guzman, Francisco, Rajagopal, Priyali, Sidorova, Anna, Ojha, Divesh |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Alvarado Karste, Juan Diego, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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