Title: Marketing communication of selected amateur tennis league Objectives: The objective of this thesis is to find out and evaluate the current state of marketing communication of amateur tennis league. The main aim is to create effective marketing communication enriched with new ideas that can be used by the tennis league to increas interest and attracting new potential members. Methods: The thesis combine quantitative and qualitative research with using analysis of tennis league documents. Quantitative research uses electronic and written questioning. Qualitative research uses the method of in-depth interview in the form of semi-structured interview. The obtained informations are processed by data analysis and serves as a basis for creating a marketing communication proposal. Results: The result of the thesis is a proposal of marketing communication, which is intended for amateur players Babolat ATTour. The proposal was created on the basis of marketing communication data, which is operated by the tennis league at nowadays. Key words: communication mix, promotion, communication plan, tennis
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:396332 |
| Date | January 2019 |
| Creators | Sochorová, Nikola |
| Contributors | Voráček, Josef, Janák, Vladimír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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