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Previous issue date: 2017-03-16 / Este estudo tem como objetivo discutir o papel do self reality show online - conceito desenvolvido na pesquisa que trata da autoexposi??o de microcelebridades na internet - na apropria??o de pr?ticas de consumo alimentar saud?vel entre usu?rios do Instagram. Nesse ponto, analisa-se o papel e o trabalho de influenciadores digitais, um novo modelo de neg?cio que vem ditando tend?ncias e articulando mentes, a partir da observa??o da expans?o do constructo de saudabilidade, da gastronomiza??o e do estudo das tend?ncias alimentares contempor?neas. Para tanto, adota-se conceitos centrais que fazem a ponte entre sociedade, m?dia e sa?de: midiatiza??o, ? luz dos estudos de Hjarvard (2012), Muniz Sodr? (2012), Fausto Neto (2006, 2008) e Ver?n (2014); sociabilidade em rede, embasada nas pesquisas de Castells (2003, 2010) e Recuero (2009); visibilidade e exibicionismo, sob a ?tica de Debord (1964), Rocha e Castro (2009), Rocha (2006), Goffman (2002) e Sibilia (2007, 2008); consumo contempor?neo e tend?ncias da alimenta??o, baseados em Lipovetsky (2007), Barbosa (2009), Esp?rito Santo Neto (2009) e Jacob (2013). Metodologicamente, por meio da da Teoria Fundamentada, coment?rios gerados em publica??es relacionadas ? alimenta??o saud?vel, pertencentes aos perfis @carolbuffara e @mimisfranzoni, s?o analisados de acordo com o processo de codifica??o da TF e sistematizados em categorias e memos, intitulados codifica??o aberta, axial e seletiva. Entrevistas via question?rio Google Docs com seguidores dos perfis analisados tamb?m s?o consideradas como suporte para a interpreta??o dos dados. O estudo te?rico e a an?lise apontam para a transforma??o da opini?o de microcelebridades em crit?rio de legitimidade, fen?meno ancorado pela representatividade e visibilidade presentes nas redes sociais na internet, que as transformam em uma refer?ncia e esp?cie de manual de estilo de vida sintonizado com a saudabilidade e a gastronomiza??o, tend?ncias ainda pautadas pela m?dia e pelas ind?strias aliment?cia e da beleza. Interpreta-se os resultados como reflexos de uma sociedade que tem como forte tend?ncia de comportamento o culto ao corpo e de uma cultura hedonista imaginativa que institucionaliza a busca de sensa??es, experi?ncias e emo??es por interm?dio do consumo, sob a ?tica do consumo de imagens. / This study aims to discuss the role of the online self reality show - a concept developed in the research that deals with the self exposition of microcelebrities on the internet - in the appropriation of healthy food consumption practices among Instagram users. At this point, the part played by digital influencers - a new business model that has been dictating trends and articulating minds - and their work is analyzed, based on the observation of the expansion of the healthyness construct, the gastronomization and the study of contemporary food trends. To do so, core concepts that bridge the gap between society, the media and health are adopted: mediatization, in the light of the studies of Hjarvard (2012), Muniz Sodr? (2012), Fausto Neto (2006, 2008) and Ver?n (2014); networked sociability, based on Castells (2003, 2010) and Recuero (2009); visibility and exhibitionism, from the perspective of Debord (1964), Rocha and Castro (2009), Rocha (2006), Goffman (2002) and Sibilia (2007, 2008); contemporary consumption and food trends, based on Lipovetsky (2007), Barbosa (2009), Esp?rito Santo Neto (2009) and Jacob (2013). Through the methodology of the Grounded Theory, comments generated in publications related to healthy eating, belonging to the profiles @carolbuffara and @mimisfranzoni, are analyzed according to the decoding process of TF and systematized in categories and memos, called open, axial and selective codification. Interviews applied via Google Docs with followers of the analyzed profiles are also considered as support for the interpretation of the data. The theoretical study and the analysis and interpretation of the data point to the transformation of the microcelebrities? opinions into a standard of legitimacy, a phenomenon anchored by the representativeness and visibility present in the social networks in the internet, that transform these digital influencers into a reference of lifestyle tuned with the healthiness and gastronomization, trends still based on the media and the food and beauty industries. The results are interpreted as reflections of a society that has as a strong behavioral tendency the cult of the body and of an imaginative hedonistic culture that institutionalizes the search of sensations, experiences and emotions through the consumption, from the point of view of the consumption of images.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/23726 |
| Date | 16 March 2017 |
| Creators | Othon, Renata Alves de Albuquerque |
| Contributors | 13679465491, http://lattes.cnpq.br/8288579916239009, Freire Filho, Jo?o Batista de Macedo, 00903275783, http://lattes.cnpq.br/6936704860361247, Gomes, Marcelo Bolshaw, 62779206772, http://lattes.cnpq.br/4277715352803619, Coelho, Maria das Gra?as Pinto |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ESTUDOS DA M?DIA, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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