Internet is the trend, follow by this trend, the securities brokerage fee and trading pattern was totally changed with this booming trend. The trader accessing database through online trading system anytime and anywhere as long as with account and password with much lower commission fee.
It is new trading model with dual winner what the trader and the brokerage company with both benefit to each other. To the brokerage company can save the cost since will have more trader to share the cost and in the long run will save human resources cost and branch set up operation cost¡Ketc; sales will be the total solution financial consultant and give out the trading operation to the internet. Of course this is the major ground to expedite the Internet trading booming and growing on and on what will not effect with economic decline and stop and more or less to growing in marvelous times speed.
However, from internet trading system on line trading to open account with gift, discount competition, bonus point all the promotions follow by the securities brokerage merge together; there is a neck drawback come out that is the client group come out with conflict with the brokerage commission income, what is the issue for the stock brokerage company stand for? Volume or income? The subject study will search the online trading system history case by case to view the lessons through the USA and Korean experience of Internet online trading brokerage. The conclusion will as following below:
1. The internet brokerage company from discount brokerage company to the total solution brokerage
The Internet Brokerage Company expend is fully related with Internet business, through the USA experience. In order to be survive with the market, internet brokerage company expend their business not only through competition and merge but also cost down, especially to the market expansion and customer development, and develop related business activities with different products to low down count on only one activity operation risky.
The subject brokerage company binding with credit card and consumer loans to go the first step with one year experience on stock brokerage, banking, future together, the client use one set password to certify the account authority to use, they will get the fully services on information, trading system, electronic payment all together with one account and one password. After binding solution experience learning, all departments through delegation system and banking staff with stock brokerage staff will work together under the online system what is equipped with fully service brokerage company basic ground base. After that what will need to be further growing is to delegate service and value creative standard to express competition capabilities.
2. To study with fully use banking branches with stock brokerage services
Banking group was allowed to set up stock brokerage service under the same group entity. To share the same clients sources what will not only lower down the cost but also make most benefit to the group inside and outside will attractive the client to access our total solution financial services what is fully supporting total financial services solution.
There is some brokerage companies have been tried this model to run but no case with fully successful so far, Jihsun group have fifty two brokerage branches and forty six banking branches, with banking services on brokerage company branches and with stock brokerage company with banking services, in order to upgrade client base volume and quality, in the meantime to enhance the width of the services range between banking branches and stock brokerage branches.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0822105-173648 |
| Date | 22 August 2005 |
| Creators | Chen, Mei-Chen |
| Contributors | David Shyu, Feng-yu Ni, James C. T. Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822105-173648 |
| Rights | restricted, Copyright information available at source archive |
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