Purpose-The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology-Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findings-The results reveal that male and female guests are essentially the same in the importance they place on core and relational services in choosing a hotel. Originality of the research-Empirical research about the hotel choice behavior of female guests is scarce. Therefore, this study addresses this underresearched issue.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-16796 |
| Date | 01 January 2015 |
| Creators | Yavas, Ugur, Karatepe, Osman M., Babakus, Emin |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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