This thesis provides and ethical discussion of the place of marketing in U.S. public schools. This problem is especially interesting in a time where schools are having their budgets vastly cut. The importance of education is lauded as the reason to allow marketing, along with it being used as a teaching tool, among other reasons. The opponents of in-school marketing are discussed, such as health and psychological problems and the social functions of school. I conclude that marketing in U.S. public schools should no longer be allowed, but that it is only realistic to eliminate it gradually.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-69719 |
Date | January 2011 |
Creators | Borges, Heather |
Publisher | Linköpings universitet, Centrum för tillämpad etik |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
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