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The Research of Insurance Brokers¡¦ Industry entering Mainland China - Case of Tai-Yung Insurance Broker

Abstract
The research uses reference materials from the insurance industry and the insurance brokerer industry, to do further study and analysis. Then we use a business case study ¡V Tai-yung Insurance Broker (Beijing) Co., to understand the past development of the company.
After further study, a qualitative analysis is used through interviews with several insurance industry¡¦s experts and managers. In addition to understanding the differences between the past and the present conditions of the industry, but to explore the opportunities and impacts the insurance brokerage industry in Taiwan might encountered to entering the mainland market after running the ECFA (Economic Cooperation Framework Agreement). Finally comes up with conclusions and recommendations.
Keywords¡GThe Insurance Broker Industry¡BMainland China¡BTai-yung Insurance Broker¡BExpert Interview( Delphi technique)¡BCase Study

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0822111-144118
Date22 August 2011
CreatorsTseng, Nien-Cheng
ContributorsJen-Jsung Huang, Ming-Chi Chen, Shyu,So-De
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0822111-144118
Rightsuser_define, Copyright information available at source archive

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