This thesis deals with the topic of customer satisfaction at a small Slovak company promovie. The aim of my thesis is to propose measures to increase the level of customer’s satisfaction. The thesis is based on the analysis of internal and external business environment and marketing research in the form of an electronic questionnaire. The acquired data are analysed, interpreted and then used to propose changes to increase the customer satisfaction in the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377450 |
| Date | January 2018 |
| Creators | Šárková, Lenka |
| Contributors | Vaňous, Marek, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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