Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. Method: A quantitative, descriptive study was conducted, during which primary data were collected through an online survey with 208 responses and analysed using descriptive statistics, correlation analysis and multiple regression. Conclusion: The empirical findings suggest that Attitude and Perceived Behavioural Control are strong predictors of purchase intention in the context of shopping at packaging-free stores.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-56811 |
Date | January 2022 |
Creators | Erdélyi, Lilla Virág |
Publisher | Jönköping University, Internationella Handelshögskolan |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
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