The Master’s thesis deals with the evaluating of the selected company and describes the design of a method implementation Balanced Scorecard. The thesis is divided into three parts: a theoretical, an analytical and practical part. The fisrt part focuses on an explanation of therms associated with masuring business performance and also model implemenattion Balanced Scorecard. The second part of thesis focuses on the description of company, subsequently is made strategic and financial analysis. The last part of the Master’s thesis proposes the individual steps of introducing the Balanced Scorecard in the selected business.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317092 |
| Date | January 2017 |
| Creators | Nosková, Michala |
| Contributors | Ing.Lenka Pandulová, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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