Turkish software companies are facing massive challenges to survive in today&rsquo / s global and volatile marketplace. Strategic planning, performance measurement and control systems have recently become crucial in overcoming these challenges.
Strategic planning simply stands for defining the moves to achieve vision. Environmental and internal assessments are activities which must be conducted prior to defining successful strategies. In this study broad environmental and
internal assessments are conducted in an organized manner by using tools and techniques in the literature. Then strategies are identified with suitable techniques.
In order to translate the strategy into action and measure the performance the Balanced Scorecard technique is used. Balanced Scorecard is a relatively new approach to strategic management which has been gaining significant importance
in academic and industrial communities. Although Balanced Scorecard is a significant strategic management tool, its application is a challenging and demanding issue. In this study we used a methodological approach for putting Balanced Scorecard into action. We believe that this study will present a useful method to small and medium sized software companies for Strategic planning and Balanced Scorecard studies.
| Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/3/12610070/index.pdf |
| Date | 01 September 2008 |
| Creators | Kozak, Nuri Ilke |
| Contributors | Sayin, Erol |
| Publisher | METU |
| Source Sets | Middle East Technical Univ. |
| Language | English |
| Detected Language | English |
| Type | M.S. Thesis |
| Format | text/pdf |
| Rights | To liberate the content for public access |
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