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Previous issue date: 2006-01-27 / This work aimed at to analyze the unfolding of the strategy through the Strategic
Maps, tool developed by Kaplan and Norton, that he/she translates the strategy and
his/her visualization in a synthetic way for the organization, linking the formulation
to the implementation. The methods used to obtain the wanted results were
questionnaires, interviews and field researches. They were found satisfactory results
regarding the relationship and application of the beginnings of the methodology of
Kaplan and Norton, to the organizational learning, to the communication and the use
of the critical factors of success as a determinant for the effectiveness of the
unfolding. Among the found conclusions it is verified that the learning is a decisive
factor and support for the application of the methodology and his/her development
and that nor all of the hierarchical levels of the organization have the necessary
conditions to participate in the formulation and of the unfolding of the strategy but,
all should be aware of the all contribute to reach the goals linked to the strategy of
the organization. / Este trabalho objetivou analisar o desdobramento da estrat?gia atrav?s dos Mapas
Estrat?gicos, ferramenta desenvolvida por Kaplan e Norton, que traduz a
estrat?gia e sua visualiza??o de forma sint?tica para a organiza??o, ligando a
formula??o ? implementa??o. Os m?todos utilizados para obter os resultados
desejados foram question?rios, entrevistas e pesquisas de campo. Foram encontrados
resultados satisfat?rios referentes ? rela??o e aplica??o dos princ?pios da
metodologia de Kaplan e Norton, ao aprendizado, ? comunica??o e ao uso dos
fatores cr?ticos de sucesso como um determinante para a efic?cia do desdobramento.
Dentre as conclus?es encontradas verifica-se que nem todos os n?veis hier?rquicos
da organiza??o t?m as condi??es necess?rias para participar da formula??o e do
desdobramento da estrat?gia mas, todos devem estar cientes do quanto contribuem
para atingir as metas vinculadas ? estrat?gia da organiza??o.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/958 |
| Date | 27 January 2006 |
| Creators | Masiero, Rosane Farinha Candiota |
| Contributors | Costa, Stella Regina Reis da |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Gest?o e Estrat?gia em Neg?cios, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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