The diploma thesis is focused on proposing form strategic system management and performance measurement of the selected company through the application of Balanced Scorecard. The theoretical part deals with corporate strategy, business performance, characteristic of the Balanced Scorecard and steps of implementation. The practical part is devoted to assessing the current situation of the selected company through strategic analysis, financial analysis and employees survey. Based on these results and clarify company strategy are derived strategic goals. Then scales enabling to monitor the fulfilment of the strategic business goals are set. Thereafter the strategic actions are identify to achieve the targets. Finally, the proposed timetable for the implementation, quantified costs and created model scenario for companies contemplating the introduction of this method.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251249 |
| Date | January 2016 |
| Creators | Dufka, Pavel |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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