Diploma Thesis,The Strategic Performance Measurement of Company, is focused on creation of the vision and Balanced Scorecard management system for GRANITI, s.r.o. organization. In the theoretical part, there are explained basic vocabularies of strategic management as system INFA, methodes focused on external analysis of the organization environment (PEST analysis, Porter`s model of five forces and SWOT analysis) and internal analysis of the organization environment. In the next chapter of theoretical part, there is explained Balanced Scorecard management system.In the practical part of diploma thesis, there is introduced GRANITI, s.r.o. oraganization and its strategic analysis which is linked with creation of vision and Balanced Scorecard strategy including its strategic map.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193416 |
| Date | January 2014 |
| Creators | Kačníková, Ivana |
| Contributors | Neumaierová, Inka, Hájek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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