This thesis engages in application of Balanced Scorecard for Bosch Diesel, s.r.o. The aim of this thesis is formulation of strategy and transfer the strategy to measurable form. Author make strategical analysis. For this analysis are used PEST analysis, Porter five forces analysis, financial analysis and SWOT. The company is compared with industry by Benchmarking diagnostic system of financial indicators INFA. In conclusion is expressed strategy by four perspectives of Balanced Scorecard. Each perspective has defined targets and is created strategy map.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193580 |
| Date | January 2014 |
| Creators | Kalců, Martina |
| Contributors | Neumaierová, Inka, Hájek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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