Centrally, Thai HE needs to expand, yet government is gradually reducing its financial input. Competition amongst institutions is being introduced as a policy strategy. HE institutions and universities must now seek to draw more of their funds by attracting greater student numbers. Those who succeed in increasing their numbers of student recruits will receive proportionately more favourable government financial support. They will have proven their competitive efficiency. Likely, they will survive, and foreseeably, others will not. In this situation, HE managements need to borrow and develop some marketing skills and methodologies from commerce, a novelty for most. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2006.
| Identifer | oai:union.ndltd.org:ADTP/267209 |
| Creators | Pokasawat, Kulapa. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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