This thesis deals with one of the tourism services - the guidance. The aim of the thesis is to analyze the offer of guide services in Olomouc region and its evaluation in relation to the demand. The theoretical part focuses on the basic terminology of guiding, on characteristics of a guide in professional terms and on the professional associations of guides in tourism. The practical part includes an analysis of guide services in chosen sights of Olomouc region and analysis of demand for guide services. In conclusion is an evaluation of supply and demand on the basis of the analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:202103 |
| Date | January 2015 |
| Creators | Mráčková, Denisa |
| Contributors | Jarolímková, Liběna, Vykydalová, Karin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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