by Mok Chun-hong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 37-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.iv / ACKNOWLEDGEMENT --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Literature Review --- p.2 / Chapter II. --- METHODOLOGY --- p.9 / Manipulation: The Advertisements --- p.9 / Subjects and Procedures --- p.10 / Company Image --- p.11 / Chapter III. --- RESULTS --- p.14 / Chapter IV. --- DISCUSSION --- p.19 / Chapter V. --- LIMITATIONS --- p.27 / Chapter VI. --- CONCLUSION --- p.30 / APPENDIX --- p.32 / BIBLIOGRAPHY --- p.37
Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319051 |
Date | January 1993 |
Contributors | Mok, Chun-hong., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
Publisher | Chinese University of Hong Kong |
Source Sets | The Chinese University of Hong Kong |
Language | English |
Detected Language | English |
Type | Text, bibliography |
Format | print, v, 38 leaves ; 30 cm. |
Coverage | China, Hong Kong |
Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0015 seconds