Includes bibliographical references (leaves 158-174). / This thesis examines the potential evolution of the current version of the Internet, popularly referred to as Web 2.0, to a third generation of the Web, referred to as the Semantic Web or Web 3.0. The paper provides an overview of the change in architecture and structure that the current version of the Web will need to undergo in the form of a standardised ontology development in order for the Web to evolve. The evolution to a third generation of the Web will ultimately improve the overall user experience both within a global and South African online context, through the innovation and development of Semantic Web technologies and capabilities. The thesis also discusses the role of the political economy of media and how this concept needs to be refreshed in terms of dealing with the advent of 'new' or digital media which are characterised by the Internet. The role of traditional media is also discussed and how, due to the advent of the Internet, there has been a movement away from a model of traditional centralised media to one of a more decentralised model. The challenges of intellectual property rights and copyright are analysed in terms of online users developing their own content online in the form of user generated content and how, through the evolution to a Web 3.0 version of the Internet, these challenges can be potentially solved through the use of Semantic Web innovation and technologies. One of the major challenges which Web 2.0 currently faces is that of privacy infringement, but through the adoption of Semantic Web technology these challenges which currently affect all users on the Web can potentially be solved. Finally, the paper looks at the way that South African online users interact with the Internet and how the potential evolution to a third generation of the Web could potentially impact their user behaviour online.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/10232 |
| Date | January 2011 |
| Creators | Chetty, Lee-Roy |
| Publisher | University of Cape Town, Faculty of Humanities, Centre for Film and Media Studies |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Master Thesis, Masters, MA |
| Format | application/pdf |
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