This diploma thesis describes marking of goods and services which help raise competitive producers on the market and also help to consumers in decision of purchasing products. In this time there are on the Czech market many labels describing the quality of goods. There is the special focus on the eco-labelling, which is label for positive effect on the environment. In this thesis there is described the history of voluntary approaches in chosen countries. My work analyses labels and their functions on the Czech market. There are also views of consumers on marking goods and services. At the conclusion I investigate producers' options on labels of goods.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71967 |
| Date | January 2010 |
| Creators | Kohoutová, Zuzana |
| Contributors | Hadrabová, Alena, Dvořák, Antonín |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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