This research focused on gaining a greater understanding of Indiana nonprofit theatre professionals regarding relationship-building practices with their patrons. In addition, this researcher questioned whether Bruning and Ledingham's organization-public relationship theory was applicable to theatres.Executive directors and managing directors from 21 theatres completed a Q sort to evaluate their perceived level of relationships with their patrons. From the sorts, three distinct factor groups were revealed: communitarians, partner makers, and idealists.The communitarians placed a strong commitment to the community and education. The partner makers focused on building community and business partnerships. Idealists showed a generalized focus on both community, patron, and businesses without being able to fully implement their interests. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/188414 |
| Date | January 2008 |
| Creators | Blemker, Douglas M. |
| Contributors | McDonald, Becky A. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | vi, 102 leaves ; 28 cm. |
| Source | Virtual Press |
| Coverage | n-us-in |
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