Thesis (MPhil)--Stellenbosch University, 2008. / ENGLISH ABSTRACT: This is a study of media management in the publication industry under conditions of
rapid environmental change. The study focuses on a particular case, The Mannequin, a
niche publication serving many purposes. The study finds that environmental change
creates major challenges for commercial survival. Explicit change management
procedures are required. The study recommends a set of change management
procedures suitable for small, niche market publications. It then recommends avenues
for further research. / AFRIKAANSE OPSOMMING: Hierdie is ’n studie van mediabestuur in die publikasie-industrie onder vinnigveranderende
omstandighede. Die studie fokus op ’n spesifieke geval, The Mannequin,
‘n nismarkpublikasie wat verskeie doelstellings vervul. Die studie bevind dat
omstandigheidsveranderinge groot uitdagings skep vir kommersiële oorlewing.
Eksplisiete verandersingsbestuurprosedures is nodig. Die studie beveel ’n stel
veranderingsbestuurprosedures vir klein, nismark publikasies aan. Dit beveel ook
verdere opsies vir navorsing aan.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/20887 |
| Date | 03 1900 |
| Creators | Strauss, Lizl |
| Contributors | Rabe, Lizette, Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | Unknown |
| Type | Thesis |
| Format | x, 95 leaves : ill. |
| Rights | Stellenbosch University |
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