Return to search

Maasaica : Designed beyond mobility

The automotive industry is conservative and doesn’t take enough responsibility in emerging markets. Thus, countries such asChina and India have experienced huge problems with pollution as they have increased their living standards and enteredthe western consumption society. In these booming economies there are still people who live their lives according to oldcustoms, in small sustainable societies. It is also they who suffer most from the ongoing urbanization. Hence the automotiveindustry should rather adapt to their cultures than let these people adjust to the consumption society.Now, imagine a third industrial revolution where sustainable energy and manufacturing set the standards for production.Africa is then in the forefront when it comes to alternative and sustainable solutions. Maasaica is a concept from BMW whichis locally built in Serengeti using 3D printing technology, degradable materials and traditional handcraft.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-111911
Date January 2014
CreatorsMelldahl, Erik
PublisherUmeå universitet, Designhögskolan vid Umeå universitet
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

Page generated in 0.0018 seconds