This study explores whether the third-person effect caused by the Pap smear
advertisements appear & if they turn viewers into actions. The degree that the
advertisements effect on third-person effect is focused, as a reference for the
government when they¡¦d like to make more effective advertisements, instead of putting
all the slogans & appeals together. The result shows: Advertising appeal¡]positive /
negative¡^ & direct / indirect wording influences third/first-person effect ,while sexual
attitude of audience doesn¡¦t. Because of the privacy of pap smear test, the research
didn¡¦t find the relation between third/first person perception & behavior intention.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0701111-163109 |
| Date | 01 July 2011 |
| Creators | Chou, Chi-Ting |
| Contributors | Ying-Hui , Liu, Ya-Ching, Lee, Shu-Juan, Ye |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0701111-163109 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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