Abstract
Since 3rd party logistics business has been an emerging opportunities for many new service providers entering into such an ever-changing technology and fragmented market, it has resulted into a price-sensitive and high competition industry. In order to sharpen the competitive power in this severe environment, this research is engaged in meeting the following purposes:
1. well position the 3rd party logistics services in the logistics business industry
2. articulate the business model to compete in 3rd party logistics services market.
3. propose a competitive strategy for a 3rd logistics services provider to outrace the peers
This report has done in-depth interviews with industrial experts, referred to numerous research materials, addressed fields data from the company in this case study including KPI (Key Performance Indicators) and incorporated my personal professional experiences for more than 20 years to sort out the decisions factors in priority used for companies to select and evaluate 3PL services providers. A questionnaire has been developed to interview the senior managers in the customer sides accordingly. SWOT analysis and Weihrich strategic matrix are adopted to prompt the business strategy and direction for 3PL service providers in running their business in the future.
The research results has turn out the #1 item for business customers to consider is in the area of ¡§delivery services¡¨; The SWOT analysis has also unveiled the needs of developing the business focusing in internal training, alliance with other partners, innovative service model and customer intimacy in different market segment. It implies that ¡§differentiation¡¨ is the appropriate competitive strategy for the 3PL service company in this case to run the business in the future to walk away from the situation of price competition.
This research report could also serve as a framework for the other logitics and 3rd parties services companies to plan out their competitive strategies. For new comers to join the same market, it will be also helpful in positioning their services and making business decisions in a holistic view.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0629107-115951 |
| Date | 29 June 2007 |
| Creators | Chen, Ying-chou |
| Contributors | Kuang S. Yeh, Pei-how Huang, Chin-tarn Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629107-115951 |
| Rights | restricted, Copyright information available at source archive |
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