The master thesis fouses on the practical use of project management methods and project proposal with the aim to propose a new content strategy for the content website of the company. The first part deals with the theoretical background of the project management, in the second part the current state of the company is analyzed. In the last part of the thesis the project proposal itself is processed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402031 |
| Date | January 2019 |
| Creators | Zápotocký, Eduard |
| Contributors | Doskočil, Radek, Smolíková, Lenka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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