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Data pertaining of the volume of circulation as well as the statistical results obtained for advertisement value both indicate that the China Times and the United Daily News are the two most publicly read newspapers during the past three decades dated back from1965 to 1995.
China Times and United Daily News preponderate all other publications through numerous crisis and time change while sustaining of market competition including such time when drastic changes need to be dealt with in facing of fierce competition and the shift in the industrial environment; in short, the two publications prevailed. However the hegemony and supremacy these two publications held over the others were challenged by the swift resurrection and revivification within an old competitor- Liberty Times. The cavalcade of industrial competition initiated by the new and improved Liberty Times manifested in a sweeping transformation of the existing industrial structure; consequentially, the market went from being a spilt into allocates of three. The Liberty Times thereby modified the developmental history of the news industry, and made an epoch in the competition within the traditional news industry.
Retracing the tracks of the interaction among the three sides in this war of competitive strategies, the researcher discovered that these aberrational competitive behaviors undoubtedly illustrate the characteristics of a hyper-competitive environment. The most apparent of traits comprised of the rapid frequency of the competitor¡¦s enterprising initiatives, the increasing bold and impetuous measures, the rapid decrement of products¡¦ life span, the intrusion of unexpected competitors into the market, and the renaissance of erstwhile businesses. This research will take the Liberty Times as a paradigm in discoursing the directions in which the competitive strategies of the news industries are heading to brace themselves for the unforeseeable trials in this era of hyper-competitive environment.
There are many exemplars, related research and applications of the Hyper- Competition Theory in the high-tech and fast cycle markets; however in the standard cycle markets such as the news industries, there is a dearth of comparable research. Cognizant of this situation, this research attempts to discuss the competitive strategies of the Liberty Times in-depth, interpret the interactive relation between the China Times and the United Daily News, and to take the example of TVBS Weekly challenging the China Times Weekly as a precursor of the manifestation of the era of Hyper-Competition to show that the print media can no longer remain stagnant in this hyperactive environment.
From the very beginning, the Liberty Times has been in a campaign with strong financial support as its shield, its success seems to foreshadow that the future competition within the news industries will follow this very same pattern.- the pattern of heavy commercialism and capitalism.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0723101-104958 |
| Date | 23 July 2001 |
| Creators | Huang, Tsai-Yun |
| Contributors | Cher-Min Fong, Hsien-tang Tsai, Kuang-S Yeh |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723101-104958 |
| Rights | restricted, Copyright information available at source archive |
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