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The TQM Quality Management Company Ltd.

by Woo Yan Fan, Stella. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves [36-37, 3rd gp.]). / executive summary --- p.ii / table of contents --- p.viii / Chapter / Chapter I. --- environment of business --- p.1 / Background --- p.1 / Change in Construction Industry in the PRC Context --- p.2 / Quality Management in Hong Kong --- p.4 / Quality Awareness Campaign in the Construction Industry --- p.4 / Quality Management in the Public Sector --- p.5 / Business Opportunity in Quality Management in the PRC --- p.6 / Chapter ii. --- quality assurance - confidence to the purchaser --- p.7 / Definition --- p.7 / "Service Concept of the TQM Quality Management Co., Ltd" --- p.7 / Implementation of Quality Assurance Management --- p.8 / Benefits of a Fee-based Quality Assurance Sytem --- p.10 / Chapter iii. --- market reserach --- p.11 / Analysis of Quality Management in the PRC Context --- p.11 / Current Quality Problems --- p.11 / Underlying Reasons for Quality Problems --- p.12 / Implementation of Quality Assurance in China's Construction Industry --- p.12 / Difficulties in Applying Quality Assurance in China's Construction Industry --- p.14 / Strategy for Implementating Total Quality --- p.15 / Product Profile --- p.16 / Market Profile --- p.21 / "Shanghai""" --- p.22 / Beijing --- p.26 / Guangzhou --- p.28 / Market Potential --- p.28 / Customers' Profile --- p.32 / New World Development --- p.32 / Henderson China --- p.33 / Other Major Players --- p.35 / Competitors' Profile --- p.35 / Direct Competitors --- p.35 / Indirect Competitors --- p.35 / Chapter iv. --- target market --- p.37 / Chapter v. --- marketing strategy --- p.39 / Marketing Objectives --- p.39 / Customer Acquisition --- p.39 / Break Even in the First Year --- p.40 / Mission --- p.40 / Growth --- p.40 / Marketing Plan --- p.41 / Product --- p.42 / Product Objectives --- p.42 / Product Strategy --- p.43 / Promotion --- p.44 / Promotion Objectives --- p.44 / Promotion Strategy --- p.45 / Pricing --- p.45 / Pricing Objectives --- p.45 / Pricing Strategy --- p.46 / Growth --- p.47 / Growth Objectives --- p.47 / Growth Strategy --- p.48 / Human Resources --- p.48 / Human Resources Objectives --- p.48 / Human Resources Strategy --- p.49 / Chapter vi. --- management team --- p.50 / Leadership and Organisation --- p.50 / "Founders of the TQM Quality Management Co., Ltd" --- p.50 / Other Staff and Associates --- p.51 / Chapter vii. --- financial aspects --- p.52 / appendices / Chapter 1. --- SHANGHAI - PUDONG NEW DEVELOPMENT AREA --- p.A-l / Chapter 2. --- SHANGHAI - INFRASTRUCTURE DEVELOPMENT --- p.A-2 / INFRASTRUCTURE PLAN --- p.A-3 / INFRASTRUCTURE TABLE --- p.A-4 / Chapter 3. --- HONG KONG CONSORTIA ENTHUSIASTIC OVER SHANGHAI PROPERTY --- p.A-6 / Chapter 4. --- LOCAL QUALITY MANAGEMENT CONTRACT IN THE PRC --- p.A-9 / Chapter 5. --- CHINESE CITIES KEY REAL ESTATE FACTS AND FIGURES --- p.A-29 / bibliography. --- p.B-1

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318277
Date January 1994
ContributorsWoo, Yan Fan Stella., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, ix, 55, [37] leaves : ill. ; 30 cm.
CoverageChina, China, China
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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