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Specifika podnikání na novém trhu dotykových zařízení (na příkladu tvorby aplikací pro přístroje Apple) / Specifics of doing business with touch-devices (based on example of application development for Apple devices)

The goal of this thesis is to analyze whole new market of touch devices. It describes main competitors of this market and tries to uncover reasons of their success. Main focus of this paper is to descibe new concepts of those touch devices, which through its disruptive inovations created whole new trend in the field of information technology. Another goal of this thesis is to describe ways of doing business with those devices. To do this, thesis focuses on applications for touch devices, mainly on Apple devices and operationg systém iOS. After that thesis defines few forms in which this business can be done (which are basically forms of application development). Because of that thesis is further focused mainly on applications themselves. App Store, as a revolutionary distribution method for applications, is described in detail. In the end of this paper there is a complete example of creating application.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150010
Date January 2011
CreatorsSemerád, Přemysl
ContributorsHartman, Ladislav, Gorcošová, Michala
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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