The thesis is focused on a relatively new concept of wine tourism in France. The main aim of this work is to evaluate a current situation of wine tourism in a region of Burgundy based on existing demand and supply. A partial objective is to evaluate an organization and cooperation of entities within the destination. The theoretical part deals with basic characteristics of wine tourism and destination management. The practical part is largely based on the analysis of current wine tourism demand and supply leading to an overall evaluation of wine tourism destination of Burgundy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192474 |
| Date | January 2013 |
| Creators | Steklá, Radka |
| Contributors | Mlejnková, Lena, Netková, Jarmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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