The diploma thesis deals with the marketing mix of a three-star hotel in Prague. Its goal is to analyse marketing tools and to suggest possible measures to improve the current hotel situation. A sub-goal is to discover guest satisfaction with quality of hotel services, criteria for choosing this hotel and a way of booking hotel rooms. Results should serve to improve the quality of hotel services and to better meet guest needs. The contribution of this work can be seen in the practise of the specific hotel.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113545 |
| Date | January 2011 |
| Creators | Pořtová, Lucie |
| Contributors | Indrová, Jarmila, Bakos, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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