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Marketingová strategie cestovního ruchu vybrané destinace / Marketing strategy of the tourism destination Bad Oeynhausen

The aim of this thesis is to prepare a marketing strategy for the tourism destination Bad Oeynhausen. The theoretical part is focused on the specifics of the destination marketing and management. The other part brings a marketing strategy for Bad Oeynhausen which is based on the analysis of the tourism potential and marketing activities of the tourism agency Staatsbad Bad Oeynhausen GmbH.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75980
Date January 2010
CreatorsDlouhý, Zdeněk
ContributorsPetrů, Zdenka, Houška, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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