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Tvorba produktů pro destinaci Jižní Slovácko / Products Creation for Destination of South Slovácko

This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319222
Date January 2017
CreatorsKozová, Martina
ContributorsHojačová, Dita, Kaňovská, Lucie
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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