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Research and Marketing Strategies of Leisure- agriculture at Chi Mei District

The population of the villages and towns in Chi Mei District in Kaohsiung county has been agriculture-based from the early days and has been their primary source of income ever since.
However, the town has been suffering from the impact of the modernization created by the joining of WTO and the introduction of newer technologies in farming, and environmental deterioration caused by industrialization and urbanization.
The intended changes did not provide the necessary platform in the areas of product improvement, new marketing methodology and sadly it did not improve the present overall lifestyle of the town as we see the trend of moving towards modern industrial economy.
Recently with the introduction of organic products, the benefits and increasing demands has initiated more openings of organic farms which double up as a retreat for interested individuals looking for a short stay away from their usual fast paced urban areas.
Realizing the attraction of the trend, traditional agriculture-based the villages and towns in Chi Mei District can make full use of its favorable locations and with suitable business coupled with marketing strategies. These proposals can provide and open up discussions on the viable options to adopt including the potential of grooming the town as tourist attractions on their modernize farms as a retreat hot spot in the future.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0813108-120351
Date13 August 2008
CreatorsHsiao, Yu-Ying
ContributorsJen-Jsung Huang, Chang-yung Liu, Chin-Tarn Lee
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0813108-120351
Rightsnot_available, Copyright information available at source archive

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