The city of Pilsen offers high tourism potential, which has not been exploited fully. The municipality of the city is aware of the situation and would like to improve it in the future. Apart from other steps that should be done at tourism field, is essential to create competitive tourism product that would appeal to specific target groups and improve incoming traffic to the city. Tourist product proposal is the main topic of this thesis. Several tourism products are presented and those should aim at senior citizens tourism and cultural tourists. Also, specifications and needs of those particular groups are mentioned.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200170 |
| Date | January 2013 |
| Creators | Kepková, Jitka |
| Contributors | Jarolímková, Liběna, Netková, Jarmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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