Analysis of the customer's behaviour of the different segments, which are different from each other, as far as planning, organizing and realization of the summer holiday are concerned. The datas will help the author and her profession development in Tourism and Marketing branches, so as the main tourism institutions, such as Czech Tourism or Department of local development.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77798 |
| Date | January 2010 |
| Creators | Staňková, Kateřina |
| Contributors | Koudelka, Jan, Herget, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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