Thesis (MA)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: The aim of this study was to identify marketable tourism products in rural mountainous
regions, specifically the Montagu region. These products could stimulate economic
growth, because it would provide the means for integrated regional tourism planning and
improved marketing strategies. An integrated approach was adopted, implying that
environmental, economic and entrepreneurial components were considered in the
research. The environmental component refers to the identification and spatial location
of existing and potential tourism resources. The economic component involves the
selection and combination of resources for the construction of specific tourism packages.
The entrepreneurial component refers to consideration of the opinions of the local
community.
The gathering of environmental data involved the identification of potential tourism
resources in rural mountainous regions. Economic data was collected through a
questionnaire survey among tour operators, tour brokers and marketers to determine
which resources should be grouped together to create marketable tourism products. Data
selection on entrepreneurial matters involved a survey among farm owners to determine
their perceptions with regards to agri-tourism.
Analysis of the data encompassed the creation of a spatial data base by using the raster
capabilities of Geographical Information Systems (GIS). Each thematic layer in the data
base represented the approximate location of a specific tourism resource in the Montagu
region. Values were then allocated to different layers according to the importance of
each resource within a specific tourism package (average rating as determined by tour
operators, brokers and marketers). This enabled the creation of a map for each type of
tourism package, as well as a regional map showing the spatial location and concentration
of highly rated tourism resources.
It was found that, by following this process, the spatial representation of resource
preferences for specific packages did not reveal as much variability as would be expected. This was due to the tendency that certain resources were consistently rated
highly important for inclusion, notwithstanding the type of package. It was also due to
the fact that a number of resources, irrespective of its rating, sometimes occurred in areas
with close proximity. However, these maps still provided a good spatial representation of
important resources, making it useful for the production of marketing brochures on
specific packages. The regional map is useful for tourism planning and marketing in the
region as a whole. It gives a spatial interpretation of the geographical concentration of
important tourism resource areas in the region. It also facilitates the identification of
specific areas where highly rated tourism resources occur, but where tourism has not yet
been developed to its full potential.
The collection and analysis of environmental, economic and entrepreneurial data made it
possible to determine which resources are required to construct marketable tourism
products. Ultimately, important tourism resource areas in a specific rural mountainous
region were identified through a scientific process of quantification and map production. / AFRIKAANSE OPSOMMING: Die doel van hierdie navorsmg was om bemarkbare toerismeprodukte in landelike,
bergagtige streke te identifiseer, meer spesifiek die Montagustreek. Hierdie produkte kan
ekonomiese groei stimuleer, want die ontwikkeling daarvan kan 'n wyse voorsien om
geintegreerde toerismebeplanning en verbeterde bemarkingstrategiee op streeksvlak te
verseker. 'n Meer holistiese benadering is gevolg, waarmee bedoel word dat omgewingsekonomiese
en ondernemingskwessies tydens die navorsing in ag geneem is. Die
omgewingskomponent verwys na die identifisering en ruimtelike ligging van bestaande en
potensiele toerismehulpbronne. Die ekonomiese komponent behels die seleksie en
kombinering van hulpbronne vir die konstruksie van spesifieke toerismepakkette. Die
ondernemingskomponent verwys na die oorweging van die persepsies van die plaaslike
gemeenskap.
Die insameling van omgewingsdata het die identifikasie van potensiele
toerismehulpbronne in landelike, bergagtige streke behels. Ekonomiese data is met
behulp van 'n vraelysopname onder toeroperateurs, toermakelaars en bemarkers verkry
om te bepaal watter hulpbronne saamgegroepeer moet word om bemarkbare
toerismeprodukte te skep. Die insameling van data oor ondernemingskwessies het 'n
opname onder plaaseienaars behels om sodoende hulle persepsies ten opsigte van agritoerisme
te bepaal.
Analisering van data het die skep van 'n ruimtelike databasis behels waar van die
roosterfunksies van Geografiese Inligtingstelsels (GIS) gebruik gemaak IS. Elke
tematiese laag III die databasis het die benaderde ligging van 'n spesifieke
toerismehulpbron in die Montagustreek voorgestel. Die waardes wat aan verskillende
vlakke toegeken is, was in ooreenstemming met die belangrikheid van elke hulpbron
binne 'n spesifieke pakket (gemiddelde gewig soos bepaal deur toeroperateurs, makelaars
en bemarkers). Sodoende is 'n kaart vir elke tipe toerismepakket geskep, sowel as 'n
streekskaart wat die ruimtelike ligging en konsentrasie van toerismehulpbronne wat hoog
aangeslaan is, aandui.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52135 |
| Date | 12 1900 |
| Creators | Linde, Azanne |
| Contributors | Van der Merwe, J. H., Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Geography and Environmental Studies. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 79, [10], 4, 4, [4] leaves : ill. |
| Rights | Stellenbosch University |
Page generated in 0.0261 seconds