This research sets out to examine how media are utilised by the Ministry of Tourism,
Environment and Culture through the Lesotho Tourism Development Corporation in
collaboration with specific leisure tourists destinations to promote domestic leisure
tourism in Lesotho.
The research relied on the use of unstructured interviews based on interview schedule
in order to elicit comment, opinion and information from respondents. The researcher
also used questionnaire to establish the appropriate media that could be used by the
Ministry of Tourism, Environment and Culture through the Lesotho Tourism
Development Co-operation to promote leisure tourism in the country. Through these
interviews and questionniare, problems that surround media promotion of domestic
leisure tourism were also identified. These problems include financial constraints and
limitations that are set by the Government in choosing the type of media that has to be
used by the Lesotho Tourism Development Corporation to promote tourism in the
country.
The study discovered other weak areas in the Lesotho Tourism Development
Corporation’s marketing of domestic tourism. Suitable recommendations have been
made as to how such flaws could be addressed in order that it could increase the
numbers of domestic leisure tourists. / Thesis (M.B.A.)-University of KwaZulu-Natal, 2008.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/8106 |
| Date | January 2008 |
| Creators | Moroke, Makatleho. |
| Contributors | Bozas, Alec., Challenor, Robin Martin. |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
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