The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113986 |
| Date | January 2011 |
| Creators | Pešek, Jáchym |
| Contributors | Odehnalová, Jitka, Janoušová, Simona |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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