Thesis (M.Tech.: Tourism and Hospitality Management)-Durban University of Technology, 2007
xi, 130 leaves / Tourism is one of the world's major industries and is increasing in importance
as a source of substantial employment and of great economical and social benefit to many regions around the world. China has the world’s largest population and it has been predicted that China will become one of the
world’s major sources of international travellers in the 21st century. Although
the outbound travel industry in China has only been developing in recent years, there has been an increasing number of outbound Chinese going all over the world. South Africa is one of the countries that are beginning to be penetrated by the emerging Chinese outbound traveller market.
The purpose of this study is to examine the South Africa inbound tourism industry’s readiness for the increasing Chinese tourist market to South Africa and also to examine South Africa as a secondary international destination for the Chinese traveller. The study also aims to explore the Chinese travellers’ interests and major concerns when travelling to South Africa and the expectations of the inbound tour operators in Shanghai. A purposive sample of 118 respondents from Shanghai’s tourism industry participated in the study.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:dut/oai:ir.dut.ac.za:10321/120 |
| Date | January 2007 |
| Creators | Gao, Grace H. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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