This thesis is aimed at Faculty of Management innovation process of presentation methods at the European Education and Lifelong Learning Exhibition Gaudeamus 2010. The theoretical part explains the sensory and social perception of advertising and the role of trade fairs in marketing communication. The practical part deals with the current presentation system of Faculty of Management at the European Education and Lifelong Learning Exhibition Gaudeamus 2010 and suggests a new innovation concept in order to increase efficiency of institute presentation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17161 |
| Date | January 2009 |
| Creators | Průšová, Barbora |
| Contributors | Syrovátka, Oldřich, Hiršová, Miloslava |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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