The aim of this thesis is to evaluate beer tourism potential of Jihočeský kraj. The first part of this thesis deals with the characteristics of gastronomy and beer tourism. The first chapter also presents successful foreign projects of gastronomy tourism. The second chapter presents tourism infrastructure and beer industry in Jihočeský kraj. In this chapter there are described and evaluated breweries in the region. The third chapter identifies possible reasons for Jihočeské pivní stezky project failure. Last chapter suggests beer cycle trails and beer packages on the ground of previous chapters.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162482 |
| Date | January 2012 |
| Creators | Kruchňová, Zuzana |
| Contributors | Mlejnková, Lena, Jarolímková, Liběna |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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