This diploma thesis elaborate consumer behavior on selected market. Especially consumer behavior on agriculture market based on customers satisfaction. First part of this work was about studing literature in this thema. The main chapter of literary research was consumer behavior and specifically how the consumers behave on markets. Than, it was necesary to write about agriculture in Czech Republic. The base of practical part was questionnaire survey, which examined customer satisfaction, to chosen company. On the other side, was made structured interview with director of chosen company. The second main section of practical part on this thesis was specialised analysis. The task of this analysis was to find out main segments of survey. Especially based on third question which examined customer preferences "Which parameters you chose when you decide to buy tractor?". Two segments are based on quality of after-sale service tractors and medial presentacion of brand and exhibitions and fairs. At the end of this diploma thesis are proposed two recommendation how to get better customer satisfaction.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394728 |
| Date | January 2019 |
| Creators | HNÍZDILOVÁ, Eliška |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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