The main goal of the thesis is to settle the value of the travel agency CK FISCHER, a.s. according the most used methods of evaluation. After the short determination of main problems the thesis is focused on strategic and financial analyzes of the company. The practical part is devoted to the evaluation of the company. Three methods are used there -- accounting evaluation method, approach using Discounted Cash Flow FCFF and the third method with the Economic Value Added. These last two techniques are the most exploited in working routine. Lastly the brand value is analyzed, because it is in this case very important part of the firm value. In the conclusion all methods are compared according the possibility of using in different purpose of evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73817 |
| Date | January 2010 |
| Creators | Marešová, Monika |
| Contributors | Petrů, Zdenka, Herget, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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